Direct to Consumer Advertising - 1068 Words

Business Ethics Second Paper – Deontological Analysis June 19, 2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directly to consumers ethical? To analyze this question I will use Rawls’s second principle of distributive justice for analysis. (2) use that method, developing the argument in support†¦show more content†¦In regards to the price of prescription drugs, supporters note that the advertising promotes competition among the drug companies, thus driving the drug prices down. Assuming that this is true, which is disputable in itself, â€Å"some opponents also suggest that DTCPA increases health care costs because visits to the physician prompted by a drug ad can be a waste of time and money†.(nih.gov) So if the prices are driven down then that would be of benefit to some and if they are, in fact, increased that would be of impact to all consumers. This ethical analysis does not require an answer as to which point of view is true. For this ethical analysis, the questions are if direct-to-consumer drug advertising is â€Å"reasonably expected to be to everyone’s advantage† and are the advantages â€Å"attached to positions and offices open to all?† (DeGeorge 78) So the drug companies are making more money and insured Americans are obtaining better health, but what about the least advantaged group? What benefit does drug advertising serve to someone that is uninsured and unable to pay for the drug? Has Rawls requirement of the acceptable inequality been met? Acceptable inequality isShow MoreRelatedDirect Consumer Pharmaceutical Advertising ( Dtcpa )1312 Words   |  6 PagesDirect-to-consumer pharmaceutical advertising (DTCPA), defined as â€Å"an effort (usually via popular media) made by a pharmaceutical company to promote ... prescription products directly to patients,† is a common practice and an important issue that impacts the health of U.S. citizens, the prices of presc ription drugs and health care, and doctor-patient relationships (Ventola). This paper will discuss the historical and political lens of DTCPA: how and why changes to DTCPA were made in the past, howRead MoreDirect-to-Consumer Advertising of Prescription Drugs570 Words   |  2 PagesDirect-to-Consumer Advertising of Prescription Drugs: Direct-to-consumer advertisements of prescription drugs have become common aspects in todays advertising mediums such as Television and magazines. Direct-to-consumer advertising has partially been brought by the development of the pharmaceutical marketplace. These developments have contributed to the presentation of more information to patients in attempts to make the health care system better. In the current pharmaceutical marketplace, advertisingRead MoreThe Unethical Impacts of Direct to Consumer Drug Advertising1130 Words   |  5 Pagescampaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visi t. These types of advertising campaigns are focusedRead MoreDirect Consumer Pharmaceutical Advertising : Looking For The Future1261 Words   |  6 PagesDirect-to-Consumer Pharmaceutical Advertising: Looking to the Future Chances are, you have in some way, shape, or form encountered pharmaceutical advertising nearly everyday of your life. In the United States, pharmaceutical advertising has presented several concerns to consumers. Steps should be taken to reduce the negative effects of these types of advertisements. Direct-to-consumer (DTC) advertising, such as the TV commercials or magazine ads you see telling you to â€Å"ask your doctor if such-and-suchRead MoreThe Ethical Appropriateness Of Direct Consumer Advertising Of Drugs Essay1246 Words   |  5 PagesWhat facts would you want to know before making a judgement on the ethical appropriateness of direct consumer advertising of drugs? I believe in the case where pharmaceutical companies are advertising with television commercials or paid advertisements within magazines are well within moral and good ethical standards. Consumers can choose to remain on the same television channel or read an advertisement within a magazine to become more educated about a specific pharmaceutical. However, in the caseRead MoreEssay about Direct To Consumer Pharmacuetical Advertising1421 Words   |  6 Pagesliberty to diagnose his or her own affliction? If so, are they also qualified enough to know the right medication and take into consideration the drugs adverse effects? With the recent onset of direct to consumer advertising for prescription drugs, this is becoming the case. In 1994, expenditures on direct to consumer advertisements were about twenty-five-million a year. By 1998 that figure changed to about 225 million (Sasich 2). Turn on the TV, there they are. Open your favorite magazine, there they areRead MoreEssay about Adv ertising Ethics1274 Words   |  6 Pages The age of advertising today is not what it used to be years ago. Pharmaceutical companies are spending on average billions of dollars to market their drugs directly to the consumers. With this comes a potential harm to some consumers due to the fact that they feel like they are free to ask for anything that may stop the symptoms they have. Should the FDA take a stand in putting a stop to how certain drugs are marketed, or just continue to let it get out of control? Who should be able to controlRead MoreEssay about Deontological Advertising 1279 Words   |  6 Pagesconveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological fram ework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we areRead MoreDeontological Paper1343 Words   |  6 Pagesspent on advertising each year with the goal of increasing revenue for the business or raising awareness of an organization to the public. Pharmaceutical companies bring products to the markets that are intended to help people live better lives. Advertising is a relatively new phenomenon for pharmaceutical companies in the United States. â€Å"In 1985, the U.S. Food and Drug Administration (FDA), which has the responsibility for safety regulations governing drugs, passed a ruling that allowed direct marketRead MoreAdvertising Prescription Drugs And The United States1021 Words   |  5 Pagesever watched TV in America you are aware of â€Å"direct-to consumer (DTC) advertising for prescription drugs. These are ads provided by drug companies in the intent to educate the general public on the benefits of their product. They often feature celebrities or catchy cartoons with very healthy satisfie d patients. This type of advertising of prescription drugs is unique to the United States. It was one of only two countries that allows DTC advertising. New Zealand is the only other developed nation

Information Systems Computer Ethics - 1525 Words

BIS- 601 INFORMATION SYSTEMS COMPUTER ETHICS Submitted by Lakshmi Gajjarapu Student id: 665584 Global Id: gajja1l Email:gajja1l@cmich.edu INTRODUCTION: As the use of Computers have increased now-a-days with improvements in the technology which brings both advantages and disadvantages. Advantages comes with technological developments and disadvantages are like frauds happening using technology. These frauds using technology are called â€Å"Cyber-attacks† where intruders or hackers break into others computers without permission and access their personal data. Computer Ethics deals with values and principles in using the technology in right way without any illegal activities. People who are not aware of ethics cause†¦show more content†¦Computer Ethics mainly deals how computer professionals should act while working with computers. Decisions need to be taken keeping in mind the values, disciplines of a person or an organization. This needs to be defined in order to educate people against cyber-attacks. These ethics should educate people to determine right or wrong while taking decisions. Ethics is an important topic in each and every field like Computers, Education and also in bringing social awareness among people. Like how we follow ethics in our regular life in making decisions between right or wrong, we should follow the same when using technology. It is important to have ethics defined because if we don’t have ethics there will be many cyber frauds caused easily without thinking what is right and what is wrong. Ethics mainly concentrates on decision making, values, responsibility of one’s own data and also others data (Wong, 1995) [3]. Computers store lot of information in their memory like personal information, banking information, health information, here privacy is an important issue of computer ethics. Specific guidelines, policies, rules should be developed by organizations which should be acceptable by majority of computer users in following computer ethics. People who follow morals and values in everything they do automatically implement the same morals

FutureCola Free Essays

The reports answers five questions elated to the case of cola in China. These questions include; 1 How effective is the positioning of Future Cola? ; 2 What are the factors that have contributed to Future Cola’s growth so far? ; 3 How might Coca Cola and Pepsi Co. Respond to Wahoo in the carbonated drinks category? ; 4 What should Wahoo do to anticipate and respond to the next level of competition? ; 5 what other strategies and tactics could Future Cola employ to continue to grow its market share? The author has used different tools to answer these questions including SOOT, PEST, Five Forces Model, Anions Matrix, Core Competencies and Competitive Advantages. We will write a custom essay sample on FutureCola or any similar topic only for you Order Now To measure the effectiveness of Strategic Positioning of Future Cola the author first analyzed its strategic positions using competitive advantage theory followed by SOOT and PEST analysis as well as porter’s five forces model which helped to explore the strengths, weaknesses, opportunities and threats for the business. Also the political, social, economic and technological factors that are contributing to the success of Future cola have been discussed. Also the business environment was analyzed by identifying threats of substitute products, threat of new products, intense rivalries among existing players, bargaining power of appliers and bargaining power of buyers. It was found that Future Cola has become a successful brand and is competing with international brands in China because it has been advertised as a patriotic brand Intelligent. Further Wahoo Group holds vast wholesale and retail network. Also the prices of Future Cola are low as compared to other brand. Pepsi and Coca Cola can meet the rising demand and success of future bola by adopting a localized marketing strategy, lowering prices and introducing new flavors that are close to the taste that Chinese people like. 4 Report also offers recommendation to Future Cola for becoming leader in China and or succeeding globally. These recommendations include; target developing nations, medium calorie drinks as well as drinks with natural ingredients Q-1. How effective is the positioning of Future Cola? Strategic Positioning â€Å"Pretax profit last year at Hangout Wahoo, the Chinese beverage giant controlled by the country richest man Gong Singing, climbed by 18% to 10. 1 billion Yuan, or $1. 6 billion, amid a fall in raw material costs, a company spokesman told Forbes†. (Forbes, 2013) The Company started its operations in 1987 as a milk factory that was run by a School with the goal of providing children with nutrient drinks. The company is among top five global beverage producers. Future Cola was introduced by Wahoo Group of China in 1998 at the time when carbonated drinks had become popular and this category was covering half of the volume of the soft drink industry. In 1997 the output of cola in China was 1. 36 million with 80% combined market share of Pepsi and Coca Cola. Currently on number three in China and Number five in the world among soft drink manufacturers Wahoo has successfully achieved and maintained its position. (Nancy Dad, 2004) Competitive Advantage The competitive advantage of Future Cola lays in its generic business strategy that fermentation strategy. The Future Cola gained success because the CEO was prepared on how multinationals will respond to this new brand and prepared to compete with response as well increase its market share in the future. (Nancy Dad, 2004) The outward evidence of competitive advantage for Future Cola can be seen in its success in China as third major soft drink in China and high growth in sales. Future Cola is enjoying superior delivered cost position due to low costs 6 international brands and close to the Chinese taste and culture. Positional advantage has many benefits and cannot be exploited In theory, the competitive advantage is described from two perspectives; 1 . Resource 2. Capabilities As regards resources Future cola has competitive advantage that because it has vast distribution network, financial capacity, its manufacturing and distribution network in low cost, has production capacity, it purchases raw material. Capabilities include focused knowledge, orientation of customer service, expertise in design, experience as a food and beverage company, holds trade relationship in China, is able to utilize relevant technologies, capability to design system as well as to response capability. SOOT Analysts Strengths Weaknesses ;Brand name resembling to Coca Cola ;Fifth biggest brand in the world ;Third Major Brand in China ;China’ National Brand ;Vast network of wholesale ;Cheaper than its competitors ;Attractive Marketing Strategies ;Brand Management Skills ;Not an international brand like Pepsi and Coca Cola ;Focusing less on Threats Opportunities ;Great Competition ;Changing consumption trends ;Restriction on carbonated drinks ;Can expand its network to emerging markets and developing nations to ;Can introduce different flavors to grow sales ;Can acquire major players in China Figure I-SOOT Analysis Future Cola Brand name resembling to Coca Cola which is already familiar One among the five biggest brands in the world Third Major Brand in China Established as China’ National Brand Vast network of wholesale Cheaper than its competitors Attractive Marketing Strategies and Brand Management Skills Weaknesses 8 Not an international brand like Pepsi and Coca Cola Can expand its network to emerging markets and developing nations to increase sales and profits Can introduce different flavors to grow sales Can acquire major players in China Great Competition with presence of major brands Changing consumption trends How to cite FutureCola, Papers