Friday, January 31, 2020
Quality of Ball Pen Essay Example for Free
Quality of Ball Pen Essay pen A pen (Latin penna, feather) is a writing implement used to apply ink to a surface, usually paper, for writing or drawing. Historically, reed pens, quill pens, and dip pens were used, with a nib dipped in the ink. Ruling pens allow precise adjustment of line width, and still find a few specialized uses, but technical pens such as the Rapidograph are more commonly used. Modern types also include ballpoint, rollerball, fountain, and felt or ceramic tip pens. [l] Contents [hide] * 1 Modern pens * 2 Historic pens * 3 History * 4 Manufacturers * 4. 1 United States * 5 See also * 6 References * 7 External links I [edit] Modern pens The main modern types of pens can be categorized by the kind of writing tip or point: A mark made on paper with a rollerball pen, and the tip of that pen * A ballpoint pen dispenses viscous oil-based ink by rolling a small hard sphere, usually 0. 7- 1. 2 mm and made of brass, steel or tungsten carbide. [2] The ink dries almost immediately on contact with paper. The ballpoint pen is usually reliable and inexpensive. [citation needed] It has replaced the fountain pen as the most common tool for everyday writing. * A fountain pen uses water-based liquid ink delivered through a nib. The ink flows from a reservoir through a feed to the nib, then through the nib, due to capillary action and gravity. The nib has no moving parts and delivers ink through a thin slit to the writing surface. A fountain pen reservoir can be refillable or disposable, this disposable type being an ink cartridge. A pen with a refillable reservoir may have a mechanism, such as a piston, to draw ink from a bottle through the nib, or it may require refilling with an eyedropper. Refill reservoirs, also known as cartridge converters, are available for some pens which use disposable cartridges. A fountain pen * A marker, or felt-tip pen, has a porous tip of fibrous material. The smallest, finest- tipped markers are used for writing on paper. Medium-tip markers are often used by children for coloring and drawing. Larger markers are used for writing on other surfaces such as corrugated boxes, whiteboards and for chalkboards, often called liquid chalk or chalkboard markers. Markers with wide tips and bright but transparent ink, called highlighters, are used to mark existing text. Markers designed for children or for temporary writing (as with a whiteboard or overhead projector) ypically use non-permanent inks. Large markers used to label shipping cases or other packages are usually permanent markers. * A rollerball pen dispenses a water-based liquid or gel ink through a ball tip similar to that of a ballpoint pen. The less-viscous ink is more easily absorbed by paper than oil-based ink, and the pen moves more easily across a writing surface. The rollerball pen was initially designed to combine the convenience of a ballpoint pen with the smooth wet ink effect of a fountain pen. Gel inks are available in a range of colors, including metallic paint
Thursday, January 23, 2020
Beowulf Society Essay example -- essays research papers
Beowulf Society The earliest known manuscript of Beowulf is thought to have been written in the tenth century, however, the poem had most likely been told as an oral tradition for centuries before that. In fact, the poemââ¬â¢s events date back to the sixth century. However, because there is only one manuscript of Beowulf still in tact very little is known about the poem or its author. The poem does, however, give us great insight into the culture of the people who composed and told this epic tale. Because the poem was performed orally mainly between the eighth and tenth centuries, but dealt with subject matter of centuries earlier, it is difficult to decipher and separate the cultural context involved in the poem from one century to the next. The poem was probably unrecognizable from its original state after two hundred years of oral tradition that would have changed its content drastically. The storyline of the poem, the battles and significant events, probably maintained most of their identity while the cultural context took on another form more suited to the current culture of the people. By the time it was written, in 1000, the poem was probably most representative of the tenth century culture yet it still managed to tell a story similar to the original version. Beowulf, then, gives us a significant insight into the cultural views of the tenth century Anglo-Saxons including their political, social and moral views. The individualistic society was just beginning to replace the tribal system in which no individual had been seen as more important to the success of the tribe than any other. The individuality that Beowulf displayed helped establish new rules in society. Beyond this, Beowulf gives us an even greater insight into middle ages society. Woven throughout almost every aspect of their culture and the poem are very strict moral codes and values. Loyalty, honesty, family ties, courage and even Christianity play a major role in this epic poem. In each of the stories told throughout the poem elements of these values are openly displayed. All three of Beowulfââ¬â¢s battles demonstrate qualities deemed virtuous and essential to the people of the middle ages. Beowulf, a godfearing, heroic warrior, first faces a monster that represents all things evil. The monster is a descendant of Cain, a bloodthirsty avenger of man and an outcast. Beowulf confronts this evil fig... ...rated the final and greatest sacrifice he could make. It was a battle that he surely knew would take his life, but one he deemed worthy. Despite his incredible physical strength and courage Beowulf was unable to win the battle within himself. Like everyone that ever lived, Beowulf grew old, weak and tired. No matter how hard he tried he was unable to escape death and he knew that it would not be long in coming for him. He went into battle facing not only the dragon but also the destiny of his own death. His death, rather than being a sign of weakness, becomes his final act of glory. Beowulf, amazingly, continues to be studied and read extensively all over the world even today, one thousand years after it was composed. Its study of social conflict and heroism is what has made it become a timeless classic. The issues it deals with not only pertained to life in the middle ages, but also with issues that never die. It contains all of the elements of a modern Hollywood film. The most important aspect of the poem, though, is the insight it gives us into middle age life. This poem most likely began as a tribute to a noble war hero, but it has become one of the greatest epics of all time.
Tuesday, January 14, 2020
Analysis of Gender Roles in Macbeth
In many cultures, such as European in society, women are perceived as the primary caretaker of the home among other oppressive notions that pertain to them. They were in charge of organizing social events, maintaining the familyââ¬â¢s reputation, cooking, and cleaning occasionally with assistance from their children. They were considered to be of less value than their male counterparts and, thus, were not permitted the opportunity to have a role in politics, religion, and society. Since the time of Shakespeare, the majority of gender inequities in society have been abolished, and a new era of complete equality is on the horizon.However, there are barriers of ignorance, whose sole purpose is to hinder progression, that people have yet to break. Women have made efforts to gain equality in society since the 1800ââ¬â¢s as seen by the writer and feminist Mary Wollstonecraft who wrote A Vindication of the Rights of Woman, the first great feminist treatise. It listed and discussed her grievances concerning gender inequality and had a total influence on the art of travel writing as well as the Romantic Movement.A sign of this progress in society, other than womenââ¬â¢s introduction into several facets of society (i. e. entertainment, business, politics, etc. ), is the adoption of gender role reversal, partly due to its comedic portrayal in television but also its necessity in some homes. As expected, there were some who were more conservative towards gender equality such as, William Shakespeare which was seen in his gruesome play, Macbeth that used this idea of general role reversal to oppose this idea.Macbeth and Lady Macbeth show the first instances of this peculiar gender role reversal, which occurs exceptionally early in the play when Macbeth is conflicted with the choice of either killing Duncan as according to the plan or spare his life as he begins to see the true wickedness of this act. Here Macbeth exhibits weakness, an inability to do something treac herous and soul sullying that was relatively common for men to do in plays written by the likes of Shakespeare.Because Shakespeare has established what he believes to be a typical man and woman in his assortment of plays, for example Romeo and Juliet, one can definitively claim that Macbeth is acting exceptionally feminine during this section of the play. Lady Macbeth demonstrates her masculinity as she taunts and ridicules Macbeth for even considering terminating their plan to kill Duncan, ââ¬Å"excerptâ⬠. She even goes as far as suggesting killing him herself if it werenââ¬â¢t for the fact that Duncan resembles her father; however, she compensates for her inability to kill Duncan by placing the bloody knife in the hands of the unsuspecting servants.This role reversal is accentuated by Lady Macbethââ¬â¢s soliloquy that was essentially her grievances of being a lady and her burning desire to become a man because men have the inherent ability to be dastardly, ââ¬Å"excer ptâ⬠. While her motives for unsexification are not the most benevolent, the fact that the only method of obtaining equal mental capacity to men is to physically be a man, which at the time meant being born as one or, evidently, replacing breast milk with gall, is Shakespeare explicitly exhibiting his misogynistic notions.Aside from the subliminal sexism seen throughout the play, Shakespeareââ¬â¢s project pertaining to traditional gender roles is seen as the play progresses, but the true message is exhibited nearing end of the play when Lady Macbethââ¬â¢s guilt induced insanity causes her to commit suicide and Macbethââ¬â¢s head is decapitated. Macbeth can easily be seen as either an elongated Direct T. V. commercialââ¬âif you reverse gender roles you will go insane. When you go insane, you will be hospitalized. When you are hospitalized, you commit suicide. Donââ¬â¢t commit suicide.Stay with traditionââ¬âor a 17th century PSA warning the public about what ha ppens if man and a woman choose to act as Macbeth and Lady Macbeth do. Shakespeare obviously believes in traditional views concerning gender hierarchy, the questionable element of it, though, is how he conveyed this message. The consequences of both Lady Macbeth attempting to adopt the role of a man and Macbethââ¬â¢s seemingly unintentional femininity were gruesome and grotesque that was used to convey a relatively simple idea; this passionate conveyance has several potential explanations.The first is, because Shakespeareââ¬â¢s plays are suffused with suicide, murder, and death in general, the reader is seeing an integration of gender role reversal with his style of writing which happens to produce a feministââ¬â¢s nightmare. Shakespeare could have been modestly incorporating this idea into his play but it appeared to the audience as something more. Second is that the catastrophic ending was not unintentional but was for all intents and purpose to scare people into never tr ying to break tradition.Macbeth and Lady Macbethââ¬â¢s demise was due to their non-conformity; therefore, if one were to do as Lady Macbeth and Macbeth did, they would suffer the same consequences. Either way, an underlying theme in the play, if not the most prominent, is that chaos will ensue if the most intrinsic system of humanity is upset, thus, making Macbeth a cautionary tale for all women who dare challenge the system in an attempt to gain rights. However, some are oblivious to the blatant sexism and believe that any implication of this is simply being misinterpreted.
Monday, January 6, 2020
Movie Analysis The Hand Essay - 1860 Words
Play, a four letter word that encompases so many ideas. There are several different forms for play accessible to us all and not prohibited by your age. Do you want to build a snowman? The question brought to us by the Disney movie, Frozen. This question brings about a mental image, as well as offers an invitation to participate in object play. Frank Wilson wrote a book titled, The Hand, within the pages he shares that the more people are able to use their hands to learn, the stronger their problem solving skills become. Another form of play is body play, ââ¬Å"the spontaneous desire to get ourselves out of gravityâ⬠(Brown 2008). Have you ever just needed to move, because you have sat for too long? Try standing up in your office, or bathroom stall if you want to not be a distraction to others around you, stand up and jump up and down five times and see how you feel. This movement will get the blood flowing again, breaking up the lethargy of your day. By now, we have all watched the video clip of the polar bear and the husky playing together in free rough and tumble play. As a parent, I have has to stand back and just watch my two oldest sons play, to decipher if they were playing or fighting. When two children or animals are in this state of play, you will notice fluid motions, there is no anger or tempers flaring. Stuart Brown shares that preschool children need to be able to; ââ¬Å"dive, whistle, hit, scream, be chaotic and developed through a lot of emotional regulationâ⬠(BrownShow MoreRelatedAnalysis of The Pirates of the Caribbean: The Curse of the Black Pearl Poster783 Words à |à 4 Pages Design Analysis Essay BCM 110 In this essay I am going to analyse the movie poster for the film ââ¬ËPirates of the Caribbean : The Curse of the Black Pearlââ¬â¢ . This film was released in 2003 directed by Gore Verbinski and it was a huge Box-Office hit and had great reviews . It also made Johnny Depp the superstar he is now and it stars other actors such as Orlando Bloom and Keira Knightley . The genre of the film is an action adventure film with lots of other elements in it . Read MoreFilm Analysis Of Forrest Gump1362 Words à |à 6 Pagesof analyzation such as the Freudian, Jungian, and Rankian methods of analysis. In this essay, I will analyze the 1994 American film Forrest Gump by using three methods of analysis. In overview, the movie Forrest Gump tells a tale of a young Georgia country boy by the name of Forrest Gump. Forrest can be characterized as a special kid who had to wear leg braces because of his inability to walk straight. In addition, in the movie Forrest is seen having a low IQ when compared to other kids his age.Read MoreV for Vendetta: The Movie and the Book948 Words à |à 4 Pagesthe other hand, it is interesting, as well, to look for disadvantages of modern society and try to improve them. 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Unlike the fun-filled ride at the DisneyRead MoreAnalysis Of A Trailer Of A Movie Or Advertisement From A Systemic Functional Analysis1344 Words à |à 6 PagesAn analysis of a trailer of a movie or advertisement from a systemic functional analysis can be used to identify the semiotic techniques or resources that are the aspects for gender stereotypes. Semiotic resources such as perspective angle, gaze, and the plane of composition are used to investigate the stereotype implications of masculine and feminist. These same resources are applicable to advertisements (Terence).This paper discusses the gender semiotic facts in filming based on a review of FastRead MoreCompetition in the Movie Re ntal Industry: Netflix and Redbox1710 Words à |à 7 PagesM E M O R A N D U M DATE: Friday, February 22, 2013 SUBJ: A Look at the Competition Within the Movie Rental Industry EXECUTIVE SUMMARY: Analysis: The competitive forces in the movie rental industry are quite strong, as I will explain through the five forces model. There are a vast amount of substitutes for watching a movie. You can go to a play, sporting event, concert, out the lake/beach, go for a run, watch regular television, go shopping; I could go on and on. Also, torrenting or piratingRead MoreFilm Analysis : Finding Forrester1447 Words à |à 6 PagesWilliam Henry once said, The eyes shout what the lips fear to say. In the movie Finding Forrester, the director, Gus Van Sant, chose to use eyes as a motif. Throughout the analysis of eyes, one can conclude that the director embedded this element into the movie in order to reveal the charactersââ¬â¢ inner emotions and to reveal character development. Throughout the course of the movie there are several instances in which eyes and eye contact reveal affection and admiration. For example, when JamalRead MoreValue Chain Analysis1651 Words à |à 7 Pagesorganization should adopt the various application of information technology. This will put the organization at the forefront in terms of innovation as well as give the organization a competitive advantage (Hitt amp; Robert, 2011, p.10). Value chain analysis is a model that was developed by Michael Porter to help an organization develop a strategy for its organization. Michael porter suggested that organization activities can be grouped into two major categories which include the following; primary andRead MoreRobert Iger Knew That For Disney To Be Successful, The1223 Words à |à 5 Pagesthat was rapidly supplanting hand-drawn animation. The CEO is reflecting on the next steps to be taken by Disney. The available options include negotiating a new distribution deal with Pixar or other animation studios, acquire Pixar, or to reengineer Disney Animation to better compete with Pixar. Analysis: A SWOT analysis is conducted to illustrate the strengths and weaknesses of Walt Disney Company and Pixar Inc., and understand the opportunities and threats in the movie industry. The main strengthRead MoreEssay on Netflix Case Study1443 Words à |à 6 PagesBusiness Model amp; Strategy 1. How strong are the competitive forces in the movie rental marketplace? Do five-forces analysis to support your answer. Firms in Other Industries Offering Substitute Products There is a small amount of possibilities for substitutes. The only substitutes would be illegally obtaining the movies by downloading or streaming, purchasing à ³bootlegà ´ DVDà ¶s, or waiting until the movie is aired on public or cable TV stations. Suppliers of Raw Materials, Parts, Components
Sunday, December 29, 2019
Direct to Consumer Advertising - 1068 Words
Business Ethics Second Paper ââ¬â Deontological Analysis June 19, 2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugs directly to consumers ethical? To analyze this question I will use Rawlsââ¬â¢s second principle of distributive justice for analysis. (2) use that method, developing the argument in supportâ⬠¦show more contentâ⬠¦In regards to the price of prescription drugs, supporters note that the advertising promotes competition among the drug companies, thus driving the drug prices down. Assuming that this is true, which is disputable in itself, ââ¬Å"some opponents also suggest that DTCPA increases health care costs because visits to the physician prompted by a drug ad can be a waste of time and moneyâ⬠.(nih.gov) So if the prices are driven down then that would be of benefit to some and if they are, in fact, increased that would be of impact to all consumers. This ethical analysis does not require an answer as to which point of view is true. For this ethical analysis, the questions are if direct-to-consumer drug advertising is ââ¬Å"reasonably expected to be to everyoneââ¬â¢s advantageâ⬠and are the advantages ââ¬Å"attached to positions and offices open to all?â⬠(DeGeorge 78) So the drug companies are making more money and insured Americans are obtaining better health, but what about the least advantaged group? What benefit does drug advertising serve to someone that is uninsured and unable to pay for the drug? Has Rawls requirement of the acceptable inequality been met? Acceptable inequality isShow MoreRelatedDirect Consumer Pharmaceutical Advertising ( Dtcpa )1312 Words à |à 6 PagesDirect-to-consumer pharmaceutical advertising (DTCPA), defined as ââ¬Å"an effort (usually via popular media) made by a pharmaceutical company to promote ... prescription products directly to patients,â⬠is a common practice and an important issue that impacts the health of U.S. citizens, the prices of presc ription drugs and health care, and doctor-patient relationships (Ventola). This paper will discuss the historical and political lens of DTCPA: how and why changes to DTCPA were made in the past, howRead MoreDirect-to-Consumer Advertising of Prescription Drugs570 Words à |à 2 PagesDirect-to-Consumer Advertising of Prescription Drugs: Direct-to-consumer advertisements of prescription drugs have become common aspects in todays advertising mediums such as Television and magazines. Direct-to-consumer advertising has partially been brought by the development of the pharmaceutical marketplace. These developments have contributed to the presentation of more information to patients in attempts to make the health care system better. In the current pharmaceutical marketplace, advertisingRead MoreThe Unethical Impacts of Direct to Consumer Drug Advertising1130 Words à |à 5 Pagescampaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visi t. These types of advertising campaigns are focusedRead MoreDirect Consumer Pharmaceutical Advertising : Looking For The Future1261 Words à |à 6 PagesDirect-to-Consumer Pharmaceutical Advertising: Looking to the Future Chances are, you have in some way, shape, or form encountered pharmaceutical advertising nearly everyday of your life. In the United States, pharmaceutical advertising has presented several concerns to consumers. Steps should be taken to reduce the negative effects of these types of advertisements. Direct-to-consumer (DTC) advertising, such as the TV commercials or magazine ads you see telling you to ââ¬Å"ask your doctor if such-and-suchRead MoreThe Ethical Appropriateness Of Direct Consumer Advertising Of Drugs Essay1246 Words à |à 5 PagesWhat facts would you want to know before making a judgement on the ethical appropriateness of direct consumer advertising of drugs? I believe in the case where pharmaceutical companies are advertising with television commercials or paid advertisements within magazines are well within moral and good ethical standards. Consumers can choose to remain on the same television channel or read an advertisement within a magazine to become more educated about a specific pharmaceutical. However, in the caseRead MoreEssay about Direct To Consumer Pharmacuetical Advertising1421 Words à |à 6 Pagesliberty to diagnose his or her own affliction? If so, are they also qualified enough to know the right medication and take into consideration the drugs adverse effects? With the recent onset of direct to consumer advertising for prescription drugs, this is becoming the case. In 1994, expenditures on direct to consumer advertisements were about twenty-five-million a year. By 1998 that figure changed to about 225 million (Sasich 2). Turn on the TV, there they are. Open your favorite magazine, there they areRead MoreEssay about Adv ertising Ethics1274 Words à |à 6 Pages The age of advertising today is not what it used to be years ago. Pharmaceutical companies are spending on average billions of dollars to market their drugs directly to the consumers. With this comes a potential harm to some consumers due to the fact that they feel like they are free to ask for anything that may stop the symptoms they have. Should the FDA take a stand in putting a stop to how certain drugs are marketed, or just continue to let it get out of control? Who should be able to controlRead MoreEssay about Deontological Advertising 1279 Words à |à 6 Pagesconveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological fram ework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we areRead MoreDeontological Paper1343 Words à |à 6 Pagesspent on advertising each year with the goal of increasing revenue for the business or raising awareness of an organization to the public. Pharmaceutical companies bring products to the markets that are intended to help people live better lives. Advertising is a relatively new phenomenon for pharmaceutical companies in the United States. ââ¬Å"In 1985, the U.S. Food and Drug Administration (FDA), which has the responsibility for safety regulations governing drugs, passed a ruling that allowed direct marketRead MoreAdvertising Prescription Drugs And The United States1021 Words à |à 5 Pagesever watched TV in America you are aware of ââ¬Å"direct-to consumer (DTC) advertising for prescription drugs. These are ads provided by drug companies in the intent to educate the general public on the benefits of their product. They often feature celebrities or catchy cartoons with very healthy satisfie d patients. This type of advertising of prescription drugs is unique to the United States. It was one of only two countries that allows DTC advertising. New Zealand is the only other developed nation
Saturday, December 21, 2019
Information Systems Computer Ethics - 1525 Words
BIS- 601 INFORMATION SYSTEMS COMPUTER ETHICS Submitted by Lakshmi Gajjarapu Student id: 665584 Global Id: gajja1l Email:gajja1l@cmich.edu INTRODUCTION: As the use of Computers have increased now-a-days with improvements in the technology which brings both advantages and disadvantages. Advantages comes with technological developments and disadvantages are like frauds happening using technology. These frauds using technology are called ââ¬Å"Cyber-attacksâ⬠where intruders or hackers break into others computers without permission and access their personal data. Computer Ethics deals with values and principles in using the technology in right way without any illegal activities. People who are not aware of ethics causeâ⬠¦show more contentâ⬠¦Computer Ethics mainly deals how computer professionals should act while working with computers. Decisions need to be taken keeping in mind the values, disciplines of a person or an organization. This needs to be defined in order to educate people against cyber-attacks. These ethics should educate people to determine right or wrong while taking decisions. Ethics is an important topic in each and every field like Computers, Education and also in bringing social awareness among people. Like how we follow ethics in our regular life in making decisions between right or wrong, we should follow the same when using technology. It is important to have ethics defined because if we donââ¬â¢t have ethics there will be many cyber frauds caused easily without thinking what is right and what is wrong. Ethics mainly concentrates on decision making, values, responsibility of oneââ¬â¢s own data and also others data (Wong, 1995) [3]. Computers store lot of information in their memory like personal information, banking information, health information, here privacy is an important issue of computer ethics. Specific guidelines, policies, rules should be developed by organizations which should be acceptable by majority of computer users in following computer ethics. People who follow morals and values in everything they do automatically implement the same morals
Friday, December 13, 2019
FutureCola Free Essays
The reports answers five questions elated to the case of cola in China. These questions include; 1 How effective is the positioning of Future Cola? ; 2 What are the factors that have contributed to Future Colaââ¬â¢s growth so far? ; 3 How might Coca Cola and Pepsi Co. Respond to Wahoo in the carbonated drinks category? ; 4 What should Wahoo do to anticipate and respond to the next level of competition? ; 5 what other strategies and tactics could Future Cola employ to continue to grow its market share? The author has used different tools to answer these questions including SOOT, PEST, Five Forces Model, Anions Matrix, Core Competencies and Competitive Advantages. We will write a custom essay sample on FutureCola or any similar topic only for you Order Now To measure the effectiveness of Strategic Positioning of Future Cola the author first analyzed its strategic positions using competitive advantage theory followed by SOOT and PEST analysis as well as porterââ¬â¢s five forces model which helped to explore the strengths, weaknesses, opportunities and threats for the business. Also the political, social, economic and technological factors that are contributing to the success of Future cola have been discussed. Also the business environment was analyzed by identifying threats of substitute products, threat of new products, intense rivalries among existing players, bargaining power of appliers and bargaining power of buyers. It was found that Future Cola has become a successful brand and is competing with international brands in China because it has been advertised as a patriotic brand Intelligent. Further Wahoo Group holds vast wholesale and retail network. Also the prices of Future Cola are low as compared to other brand. Pepsi and Coca Cola can meet the rising demand and success of future bola by adopting a localized marketing strategy, lowering prices and introducing new flavors that are close to the taste that Chinese people like. 4 Report also offers recommendation to Future Cola for becoming leader in China and or succeeding globally. These recommendations include; target developing nations, medium calorie drinks as well as drinks with natural ingredients Q-1. How effective is the positioning of Future Cola? Strategic Positioning ââ¬Å"Pretax profit last year at Hangout Wahoo, the Chinese beverage giant controlled by the country richest man Gong Singing, climbed by 18% to 10. 1 billion Yuan, or $1. 6 billion, amid a fall in raw material costs, a company spokesman told Forbesâ⬠. (Forbes, 2013) The Company started its operations in 1987 as a milk factory that was run by a School with the goal of providing children with nutrient drinks. The company is among top five global beverage producers. Future Cola was introduced by Wahoo Group of China in 1998 at the time when carbonated drinks had become popular and this category was covering half of the volume of the soft drink industry. In 1997 the output of cola in China was 1. 36 million with 80% combined market share of Pepsi and Coca Cola. Currently on number three in China and Number five in the world among soft drink manufacturers Wahoo has successfully achieved and maintained its position. (Nancy Dad, 2004) Competitive Advantage The competitive advantage of Future Cola lays in its generic business strategy that fermentation strategy. The Future Cola gained success because the CEO was prepared on how multinationals will respond to this new brand and prepared to compete with response as well increase its market share in the future. (Nancy Dad, 2004) The outward evidence of competitive advantage for Future Cola can be seen in its success in China as third major soft drink in China and high growth in sales. Future Cola is enjoying superior delivered cost position due to low costs 6 international brands and close to the Chinese taste and culture. Positional advantage has many benefits and cannot be exploited In theory, the competitive advantage is described from two perspectives; 1 . Resource 2. Capabilities As regards resources Future cola has competitive advantage that because it has vast distribution network, financial capacity, its manufacturing and distribution network in low cost, has production capacity, it purchases raw material. Capabilities include focused knowledge, orientation of customer service, expertise in design, experience as a food and beverage company, holds trade relationship in China, is able to utilize relevant technologies, capability to design system as well as to response capability. SOOT Analysts Strengths Weaknesses ;Brand name resembling to Coca Cola ;Fifth biggest brand in the world ;Third Major Brand in China ;Chinaââ¬â¢ National Brand ;Vast network of wholesale ;Cheaper than its competitors ;Attractive Marketing Strategies ;Brand Management Skills ;Not an international brand like Pepsi and Coca Cola ;Focusing less on Threats Opportunities ;Great Competition ;Changing consumption trends ;Restriction on carbonated drinks ;Can expand its network to emerging markets and developing nations to ;Can introduce different flavors to grow sales ;Can acquire major players in China Figure I-SOOT Analysis Future Cola Brand name resembling to Coca Cola which is already familiar One among the five biggest brands in the world Third Major Brand in China Established as Chinaââ¬â¢ National Brand Vast network of wholesale Cheaper than its competitors Attractive Marketing Strategies and Brand Management Skills Weaknesses 8 Not an international brand like Pepsi and Coca Cola Can expand its network to emerging markets and developing nations to increase sales and profits Can introduce different flavors to grow sales Can acquire major players in China Great Competition with presence of major brands Changing consumption trends How to cite FutureCola, Papers
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